New England Insurance Agent Blog

Social Media Themes for Your Insurance Agency in March

It looks like March will begin true to form: in like a lion, but hopefully it will depart like a lamb. There are many seasonal themes and celebrations this month that offer opportunities for client emails, tweets and blog posts. These range from the serious -- severe weather/flood preparedness and diabetes screening -- to the fun -- Fat Tuesday, St Patrick's Day, first day of Spring and National Puppy Day. We've compiled a list and offered associated links to give you a head start. Get ...

Kick-Start Your Agency Marketing

According to a recent survey by email provider AWeber, only 12% of the surveyed small business owners and marketers consider themselves "pros" at digital marketing, yet 94% said online business was very important to business growth; 29% said they were overwhelmed by online marketing. You can see more about the survey in the short video clip below. Also, MarketingProfs carries an Infographic that summarizes the survey along with a brief article that offers Three Ways to Kick-Start Your ...

New Hampshire Workers' Comp: Docs Love It!

When workers' comp gets a mention in the State of the State address, you know there is a problem. NH Governor Maggie Hassan pointed to the high cost of comp as an obstacle to business growth in the state. New Hampshire has an unusual problem: the dollars are not flowing primarily toward injured workers or toward attorneys. They are flowing into the pockets of doctors and hospitals, with a whopping 73 percent of total expenditures going into medical care. The national average for comp medical ...

The "Internet of Things" & Cyber Insurance

We've recently found a few thought-provoking articles on the Internet of Things which remind us why you should run not walk to ensure your commercial clients have insurance protection against hacking and data breaches. "The Internet of Things" (or IoT) is the current name for a technology that has been around for awhile but is now reaching critical mass: the use of embedded sensors in daily objects, machines, and even our own bodies to transfer data to a network. This is not new - think ...

Step-by-Step Guide to the Perfect LinkedIn Profile

One of the fundamental social media building blocks that you and your agency should be using is LinkedIn. It's an important tool for amplifying your agency's brand, for networking and, increasingly, for hiring. Plus, all that talk about SEO, or search engine optimization? Your LinkedIn profile is a key component and should be a cornerstone in your social media effort. Plus, basic participation is free so there's really not reason not to take advantage of this tool There are two parts to ...

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