New England Insurance Agent Blog

Parks & recreation, fireworks, blueberries & more: July social media themes for your insurance agency

We kick off the month with the Fourth of July, but there is a wide array of seasonal themes for your agency’s social media that extends beyond Independence Day. Vacation travel is a big theme so auto maintenance and safe driving are all natural adjuncts. Summer driving is a big issue for teens, the deadliest time for highway crashes. Help your clients with tips to prepare for vacation and travel safety, including tips for how to protect their property while vacationing.

Insurance historical ephemera: Fire maps

Managing risk isn't a new concept - merchants in ancient days used to distribute loads across many vessels to protect against weather hazards and robbers; they would also band together to insure their goods through various mechanisms. But modern insurance really began taking shape in London in the 17th century. Fires were a devastating risk for businesses and homeowners alike. The Great Fire of London in 1666 destroying more than 13,000 houses.

A Facebook advertising toolkit for insurance agencies

Have you been considering a Facebook ad campaign to bolster your agency's sales? If you have an active Facebook page, boosting your posts to give them more exposure might be the next logical step. Or you may be ready for a more robust, targeted ad campaign. The best thing about social media advertising is that you can stick a toe in the water to test it with as little as $5, $10 or $20 a day.
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