Post Labor Day, September kicks off with a theme of emergency preparedness, a good topic for hurricane season which runs through November. Remind both your commercial and personal customers to batten down the hatches by issuing timely reminders for fall maintenance and winter prep. September also lends itself to back-to-school and back-to-business safety communications. Plus, there are many health and wellness observances and a few fun things, such as Grandparents’ Day and Talk Like a Pirate Day. We offer dates and links to jump-start your communications and social media campaigns.
Did you ever wonder how to optimize the look of your agency's social media channels? All too often, many of us use one image across all accounts, but this is a case where precision matters quite a bit to the quality of your organization's brand. It's important that your logo and any images that you use are crisp and sized to fit the available media's size specifications. But with so many social channels, who can keep track? Good news: the people at Spredfast keep track, and they share the info in a handy 2017 infographic.
There’s still a lot of summer left and many seasonal activities throughout New England in August, from clam fests and farmers’ markets to seasonal sports. There are many fun national events, too, like International Beer Day, Lighthouse Day and Elvis Week. August is also Black Business Month, a good time to reach out to your black business insureds.
We kick off the month with the Fourth of July, but there is a wide array of seasonal themes for your agency’s social media that extends beyond Independence Day. Vacation travel is a big theme so auto maintenance and safe driving are all natural adjuncts. Summer driving is a big issue for teens, the deadliest time for highway crashes. Help your clients with tips to prepare for vacation and travel safety, including tips for how to protect their property while vacationing.
The answer is yes, your agency is indeed susceptible to phishing. Every organization that employes humans is. Even large firms, governmental organizations and security firms have been tricked. The primary vector for phishing is email and security experts say that about 30% of phishing emails get opened.