November is a great time to reach out to your insurance clients before the holiday year-end crunch gets too busy. The highlight holiday of the month, Thanksgiving, is generally a family time – and a good time to thank your customers and find ways to let them know that they are appreciated. Don't forget to reach out to your neighboring businesses - build up to Small Business Saturday at the end of the month by encouraging and supporting local business.
There are many national events and observances in October that offer a springboard for communications to your insureds. The month kicks off with Cyber Security Awareness and Driving Safely at Work Week. It's also Breast Cancer Awareness Month. It's a good time of year to offer tips and ideas for battening down the hatches for the winter season: Don't forget, here in New England, we've seen snow before Halloween. Speaking of Halloween, remind folks about child safety, pet safety and homeowner liability issues! There are a number of other themes from National Apple Month to Adopt a Shelter Dog. We've gathered some links to get you started.
Post Labor Day, September kicks off with a theme of emergency preparedness, a good topic for hurricane season which runs through November. Remind both your commercial and personal customers to batten down the hatches by issuing timely reminders for fall maintenance and winter prep. September also lends itself to back-to-school and back-to-business safety communications. Plus, there are many health and wellness observances and a few fun things, such as Grandparents’ Day and Talk Like a Pirate Day. We offer dates and links to jump-start your communications and social media campaigns.
Did you ever wonder how to optimize the look of your agency's social media channels? All too often, many of us use one image across all accounts, but this is a case where precision matters quite a bit to the quality of your organization's brand. It's important that your logo and any images that you use are crisp and sized to fit the available media's size specifications. But with so many social channels, who can keep track? Good news: the people at Spredfast keep track, and they share the info in a handy 2017 infographic.
There’s still a lot of summer left and many seasonal activities throughout New England in August, from clam fests and farmers’ markets to seasonal sports. There are many fun national events, too, like International Beer Day, Lighthouse Day and Elvis Week. August is also Black Business Month, a good time to reach out to your black business insureds.