New England Insurance Agent Blog

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Tips for more effective marketing emails

Is email marketing among your strategic resolutions for a new year of communicating with your clients and prospects? According to Salesforce, email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38. And according to 2018 marketing statistics, email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders.

When the rubber hits the road: Customer experience after a large loss

One of the common reactions that people have about being replaced by robots is that "a robot couldn't do my job." But, indeed, millions of dollars in insurtech startups are betting on the idea that machines powered by artificial intelligence can indeed automate much of the insurance process, making things faster, easier and cheaper for both the insurer and the buyer. All well and good in terms of issuing a basic quote, but can machines deliver on more complex service?

2019 Insurance Industry Outlook: Deloitte Report

2018 has been a healthy year for property-casualty insurers and 2019 is shaping up to be a banner year, but "longer term challenges like the potential for economic slowdown and ongoing disputes over tariffs and trade rules may cast a shadow on the insurance market outlook." That's according to Deloitte's 2019 Insurance Industry Outlook, which you can view online or download a PDF copy. In addition, Sam Friedman offers his Insights on the Insurance Outlook in the Deloitte blog.

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