Is email marketing among your strategic resolutions for a new year of communicating with your clients and prospects? According to Salesforce, email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38. And according to 2018 marketing statistics, email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders.
Last week, we looked at a retrospective of the insurance landscape in 2018; this week, we turn to the future. What's in the cards for insurance, technology, the workplace and more in 2019? We've rounded up the predictions from various industry experts.
We've gathered roundups of news and events that shaped the past year. Our topics related to insurance, technology, employment issues, social media and more.
One of the common reactions that people have about being replaced by robots is that "a robot couldn't do my job." But, indeed, millions of dollars in insurtech startups are betting on the idea that machines powered by artificial intelligence can indeed automate much of the insurance process, making things faster, easier and cheaper for both the insurer and the buyer. All well and good in terms of issuing a basic quote, but can machines deliver on more complex service?
2018 has been a healthy year for property-casualty insurers and 2019 is shaping up to be a banner year, but "longer term challenges like the potential for economic slowdown and ongoing disputes over tariffs and trade rules may cast a shadow on the insurance market outlook." That's according to Deloitte's 2019 Insurance Industry Outlook, which you can view online or download a PDF copy. In addition, Sam Friedman offers his Insights on the Insurance Outlook in the Deloitte blog.