10 Basic Facebook Do’s and Don’ts For Your Agency
When your agency creates its first Facebook page, there's a huge sense of pride, but also a sense of fear, right? What should you post? How often? What else should you be doing besides posting? The list goes on and on and on.
The reason Facebook is so important for your agency is because social activity is playing a larger role in where your insurance website ends up in search results. So when an insurance consumer searches for "insurance in Boston" the likelihood of your agency's website being seen higher in those results depends a fair amount on how many people have socially vetted the content on your website, including your blog posts, by liking it or sharing it with their friends on sites like Facebook, Twitter, LinkedIn, Google Plus, etc.
In order to entice your social media followers to share your website content and blogs, you first need to create a presence on social media sites and build a following. Then share links to your website and blog posts. In order to build that following, here are some basic Facebook do's and don'ts:
Do: Vary the content you post on your page.
Don't: Post more than two times a day on your agency page.
Do: Create an online presence by using a great cover photo! We suggest giving your followers an 'inside look' to your agency.
Don't: Use your cover photo as a way to advertise or promote your agency.
Do: Make sure your profile is complete.
Don't: Leave your Basic Info blank.
Do: Reply to comments made on your agency's page.
Don't: Forget who comes to your page; whether they comment or like you.
Do: Get your fan base growing by having your employees like your Page.
Don't: Ignore the Facebook guidelines.
About the Author: John Boudreau, COO and Co-Founder of Astonish, has been in the insurance marketing and technology business for nearly 10 years. He works closely with local insurance agencies across the country to understand what works and what doesn't in an attempt to increase their share of the digital landscape through online marketing tactics and a robust customer relationship marketing tool. Astonish is a business growth system for local insurance agencies. It combines marketing, training, and technology to help them find, sell and keep insurance customers in the modern, digital world.