5 Insurance Twitter Tips to Reach More Consumers
Thinking about using Twitter to reach insurance consumers? If you don't know much about Twitter or how to use it, there's a good chance you won't get the results you are hoping to get. First, a little tutorial about Twitter: It's a social network that allows users to share information with each other. Unlike other social networks there is a limit to how many characters can be in each post or Tweet. In other words, it's sort of like micro-blogging. You have to condense your message to 140 characters or less.
The same etiquette applies to Twitter as with other social networks. You don't want to be overly promotional. Social networks are a place to share information your target audience finds relevant. For insurance agencies, you want to share interesting articles about insurance and what insurance covers, but you also want to showcase your agency's personality. If you have a lot of foodies, promote your local farmers market and local restaurants you like to go to.
To really reach more insurance consumers with Twitter, we've broken it into five specific tactics:
#1. Start with the right set-up.
In other words, make sure the Twitter account for your agency is branded with your logo in the photo section and a bio of your agency. Even though it is managed by a person, you want it to be the official Twitter feed for your agency.
#2. Start following relevant users.
Relevant users for most insurance agencies are: news organizations, local businesses, friends, family members, and even other agencies. And you should definitely follow anyone who follows you, as long as they aren't spam users. It will be easy to tell who spam users are.
You can use tools like Twellowhood.com and Wefollow.com to find relevant users to follow.
#3. Make your Tweets (aka posts) relevant.
You want a good mix of insurance-related and non-insurance related Tweets to reach a broad audience on Twitter. Examples of insurance-related posts include any interesting articles or posts you find online that might be of interest to an insurance consumer, even if it's not about insurance specifically.
Say you found an interesting article about an uptick in texting-related accidents in your state. You'd want to write a Tweet and link to that article. Your Tweet would need to hook followers. Statistics make great hooks. Example: "Did you know 82% of leads generated though social media are referred from Twitter?"
Non-insurance Tweets could run the gamut from promoting local nonprofits, businesses and events to commenting on national/international news such as the Olympics or even just an inspirational post or interesting news you think your followers would enjoy.
Another important tip is not to inundate your followers with Tweets. Keep Tweets to 2-3 per day.
#4. Link back to your website weekly.
Even though you don't want your Tweets to be promotional, you don't want to miss an opportunity to drive followers back to your website. A good way to promote your website without being salesy is to blog at least weekly and link to your blog from a Tweet. Make sure you really hook followers to visit your site and read your blog post.
#5. Don't forget to interact with others on Twitter.
You're not going to find success by simply posting Tweets and following relevant people. You also need to interact with Twitter users. Re-Tweet your followers' Tweets that are relevant to your audience. Use the@symbol to send messages to specific followers, especially if they send a message to you. Community building is a great way to grow your follower base, and that's how you'll reach more insurance consumers via Twitter.
About the Author: John Boudreau, COO and Co-Founder of Astonish, has been in the insurance marketing and technology business for nearly 10 years. He works closely with local insurance agencies across the country to understand what works and what doesn't in an attempt to increase their share of the digital landscape through online marketing tactics and a robust customer relationship marketing tool. Astonish is a business growth system for local insurance agencies. It combines marketing, training, and technology to help them find, sell and keep insurance customers in the modern, digital world.