A Facebook advertising toolkit for insurance agencies
Have you been considering a Facebook ad campaign to bolster your agency's sales? If you have an active Facebook page, boosting your posts to give them more exposure might be the next logical step. Or you may be ready for a more robust, targeted ad campaign. The best thing about social media advertising is that you can stick a toe in the water to test it with as little as $5, $10 or $20 a day.
Recently, we've seen a few good articles that offer advice on Facebook advertising so we're compiling some of those resources here.
Jeremiah Desmaris offers actionable tips for how an insurance agency can create a killer Facebook ad campaign in PropertyCasualty360. He talks about how to target your audience, how set a budget, how to develop an ad and how to develop a landing page for any clicks. His guide includes screen shots.
For another very good 'how to" guide on Facebook ads, we turn to Social Media Examiner, a great site for social media marketing reports, advice and how-tos. In How to Set Up an Effective Facebook Ad Campaign, Charlie Lawrence suggests that before you begin advertising, there are four questions you should answer to help define your strategy, From there, he walks you through three steps: Choosing a Campaign Objective Based on Your Goal; Targeting Demographics and Interests; and Building and Testing Your Ad Creativ.e
And for more advice, why not go right to the source? Facebook business offers a detailed how-to on Facebook marketing, including Facebook ad campaigns - start with the Facebook ad basics.
For more food for thought on Facebook advertising:
Of course, your agency's Facebook page should be compelling, too, and there are many ways to engage your visitors even without ads. Here are 100 Facebook marketing tips and ideas for insurance agencies that will give you ideas to help make your page more engaging.