Insurance Agent Blog

Should you ditch the desktop in your marketing plans?

There's no two ways about it. Mobile usage is growing in leaps and bounds. Worldwide, more people use phones and tablets to access the web than conventional computers like desktops and laptops. Mobile use is averaging more than three hours a day. So should we just build for mobile devices and gear our advertising for mobile devices? Not so fast, say search experts. At Search Engine Land, Columnist Christi Olson makes the case that the desktop’s death has been greatly exaggerated.  Her article talks about how desktops continue holding an important place in an increasingly mobile world.

Learning to cope with rejection in the sales process

Sales people must develop a thick skin when it comes to rejection. As the late great salesperson extraordinaire Zig Zigler was fond of saying, "Timid salesmen have skinny kids." But even though that's true, that doesn't mean repeated rejection doesn't take a toll - and that's why we so enjoyed Jia Jiang's story about how he set out to develop a thicker skin and overcome his fear of rejection. 

Bad Backs and Workers Comp: First, Do No Harm

The American College of Physicians (ACP) has issued new guidelines for the treatment of back pain. After seeing far too many cases of "failed back syndrome" involving injured workers whose surgeries led to permanent total disability, this is welcome news.
The recommendations address an adult patient population with acute, subacute or chronic low back pain (been there, done that). The guidelines begin with an important and underreported observation: most patients with low back pain improve over time regardless of treatment. 

Super Bowl Sunday, Mardis Gras and other February events for your agency’s social media

Don’t wait until Valentine’s Day to let your insurance customers know you care about them – the month of February offers many opportunities to reach out to your clients. All over America, people host Super Bowl and Mardi Gras parties, great occasions to remind people about hosting liability issues and how umbrella insurance offers an added layer of protection. There are also seasonal safety and maintenance issue – after all, this was the month New England experienced the great blizzard of 1978. Other observances include African American History Month, Groundhog Day and Organ Donor Day.  It's also  a good time to remind your clients to calculate any losses in preparation for tax filing. Check out our list of February events and observances.
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