Insurance Agent Blog

Workers Comp with Bacon & Eggs

I spent a productive morning in Braintree MA recently at a breakfast meeting of 20 Southshore area agents. Sponsored by the Andrew Gordon Agency, I covered the full gamut of comp issues, from the general characteristics of all comp programs to the specific idiosyncrasies in Massachusetts. We delved into the current approach to experience rating in MA, which is now an outlier compared to the new NCCI rating plans operating in all the other New England states (and across the country, for that ...

17 Terrific Negotiating Tips

By Emily Huling, CIC, CMC We are continually negotiating. It may be a small issue - where to go for lunch. A larger concern - setting business goals and strategy. Or a matter with immense long-term impact - policy terms, coverage, and rates. Since most of us don't have time to read the volumes written on negotiating skills, here are some pointers for productive and positive negotiating. Know what you want as an outcome. Money, time, guarantees, additional services, upgraded product, ...

Friday Levity: Bronze Age Orientation Day

Adapting to new technologies can be a challenge - that's an age-old conundrum as you can see in this short "Bronze Age Orientation Day" video clip. It's a sad day when the stone chippers suddenly realize that the old ways of doing things have become obsolete. (If you enjoy this clip, be sure to watch the other entry in our "Change is Hard" collection: Medieval Help Desk. )

Insurance Marketing: Social Media & Buying Decisions

Think social media is just is sort of a fun sideline to your marketing efforts? Think again. Studies show that 4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out this great infographic by by Invesp that talks about the social media impact on purchase decisions. It's all about balance in your ...

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