Insurance Agent Blog

May themes for your agency’s social media: Biking, boating, safety & more

Memorial Day ushers in the summer season, but between now and then, there are many May events that provide opportunities to reach out to your customers via email and social media.For a commercial safety focus, think electrical safety, occupational safety and building safety. For personal safety, think, motorcycles, boating, tires and hurricane prep. And as the weather warms, people will spend more time outdoors, a perfect time for National Bike Month and Senior Health & Fitness Month. Here's a list of May events with links to give you a jump start in your communications.

The Insurance Agency Succession Problem: Family Matters

The insurance industry is experiencing a huge generational shift. As aging baby boomers head to retirement, younger generations of agency owners prepare to take charge. Are they ready to lead? Leadership succession is always a disruptive time in any organization. You can lessen the turbulence and future-proof a healthy agency with proper planning and clear communication.

April Agency social media themes: Financial literacy, taxes, safety campaigns & spring maintenance

As spring takes root, many events kick off the season, from Marathon Monday to Easter and Passover. It's also a month that's got a big focus on money: Financial Literacy Month and Tax Day. There are also several safety-related national awareness campaigns: window safety, work zone awareness, public health, distracted driving and youth sports safety - great opportunities for tip sheets on your blog or messages on social media. And don't forget about seasonal maintenance communications, too, for reminders about home, property and vehicle maintenance.
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