Insurance Agent Blog

Marketing Humor: 7 Deadly Sins of Social Media Marketing

Here's a little marketing humor from Tom Fishburne to kick of your Friday. Tom is a cartoonist, a creative marketer and business innovator. The Founder and CEO of Marketoon Studios, his cartoons reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times. We really enjoyed his 7 Deadly Sins of Social Media. See his blog post on the featured cartoon: 7 Deadly Sins of social media Here are a few more samples of ...

Is your agency's organic growth defying gravity?

A new report from the Reagan Consulting Organic Growth and Profitability (OGP) survey of 130 mid-size and large agencies and brokerage firms reflects the current market climate for agencies and brokers - and the news is lackluster at best. See Morgan Smith's article How Long Will Agent/Broker Organic Growth Continue ‘Defying Gravity’? in IA Magazine. Independent insurance agents and brokers reported a 5.8% organic growth rate in the first quarter of the year—a drop from last year’s 6.2% Q1 ...

How disaster-ready are your commercial insureds?

"To prepare for disaster, policyholders must learn to think more like insurance companies." With hurricane season looming and threatening an early start, it's important to remember that disasters come in many forms. They may be weather related or, as we're seeing all too frequently, they could come in the form of a data breach or a computer hack. Here in New England, they might come in the form of one-too-many Monday closures due to back-to-back blizzards. Whatever the form, disasters by ...

10 Clever Tricks to Appear Smart in Meetings

If you work in business, guaranteed, you've visited one-too-many-meetings land before. Even when it's an important topic, there's something wafting around in the atmosphere of boardrooms that induces sleep. It can be hard to keep your focus, to look sharp and to contribute something meaningful. But help is at hand! Sarah Cooper of The Cooper Review offers 10 Tricks to Appear Smart in Meetings. They're easy and fun - see how many you can work into your next meeting! And if you enjoyed ...

Building & electrical safety, biking, boating, motorcycles & more: May themes for your agency social media

The month of May is chock full of insurance-related themes and events that you should leverage for client communications: building safety, electrical safety, biking, boating, motorcycling, dog bite prevention - no shortage of opportunities to issue email reminders, safety tips, Facebook posts and tweets. Plus, there are several fun events, such as sports & fitness events, bike to work days, tributes to Moms, teachers, police, EMTs and more. Here's a list of May events with links to get ...

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