Insurance Agent Blog

July themes for your agency's social media: Fireworks, Grilling, Moon Landing & more

July is filled with celebrations, events and themes that offer opportunities for reaching out to your insureds in social media ... from safety tips about fireworks, grilling, boating and pools to maintenance for homes, yards, cars and bikes. One big highlight this year: the 50th anniversary of the Apollo 11 Moon Landing, so watch for commemorations.

The Two Biggest Hiring Traps Agents Fall into Every Day

There is no instant gratification in staffing – it takes time and effort to recruit and hire someone with the skills, work ethic, and personality that will jibe with your agency. When you’re in the throes of the interviewing process it can feel overwhelming - and all too often, agents walk right into two big traps in their hiring practices, which make the whole exercise harder than it needs to be.

Agency Profit Sharing Matters…but Growth Matters More

When I speak with agents about why they join an agency group, the two most common reasons I hear are increased profit sharing and market access. Those are two valid reasons. But if that’s all you’re getting from a group, you’re selling yourself short. Why? If you are like most owners, your agency is the single largest asset you have. You owe it to yourself to maximize the returns you see from it.

Focus on Workers Comp: Injury Free Employers at Risk?

Every once in a while we come across a company that has never had a workers comp claim. Through a combination of good training and good luck, they have never had to respond to a workplace injury. They never sent an injured worker to the ER. They never designed an appropriate modified duty job for a recovering worker. And they never had to determine the root cause of a serious accident. But this admirable clean slate can sometimes be a problem ...
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