The insurance industry is experiencing a huge generational shift. As aging baby boomers head to retirement, younger generations of agency owners prepare to take charge. Are they ready to lead? Leadership succession is always a disruptive time in any organization. You can lessen the turbulence and future-proof a healthy agency with proper planning and clear communication.
You open Google search results and see a scathing review about your company. Oh no! It can happen to any business. Maybe it's a fair complaint or maybe it's not - it doesn't matter because that review will be associated with your agency's search results going forward. How you do or don't respond to that complaint will speak volumes about your agency. We offer a quick list of "Dos and Don'ts" for replying to a bad review.
Do you have a privacy policy on your agency website? If not, do you need a privacy policy? Yes, if you collect any personally identifiable information via forms. Personal information might be as simple as a name and email or highly sensitive information, such as social security numbers, credit cards, medical data or financial data.
Start your day with this short article on common ways we sabotage our sales. Also, check out a quick video clip with a tip to help you close your sales.
It's very important that if you use photos or graphic images on your website, your blog or your social media accounts, you are careful about how you source those images. If you simply grab photos from Google's image search or find them elsewhere on the web, you could be inadvertently violating a copyright. The penalty for such violations can be steep, ranging from hundreds to thousands of dollars.