Is email marketing among your strategic resolutions for a new year of communicating with your clients and prospects? According to Salesforce, email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38. And according to 2018 marketing statistics, email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders.
Does your agency participate in community events and good works? If so, make sure you promote your efforts in your social media and on your website. And if not, it is definitely time to start. One vital selling point that differentiates independent agencies from large national insurance distributors is locality: being right in the heart of the communities that you serve.
In early 2016, when online behemoth Google shuttered their insurance venture Google Compare after only a year in business, many within our industry breathed a sigh of relief. But large national players see a potential for disruption, and this time, the target may be the homeowners insurance market rather than the auto market.
Seth Godin is an entrepreneur, a best-selling author, a marketing guru and a noted blogger. He says that people who can spread ideas, regardless of what those ideas are or what industry they are in, win. Watch his entertaining, though-provoking TED Talk.
As an insurance business involved in financial concerns, it's essential for you to protect all client data. Not only is data security required by law, it's imperative to take every possible step to earn your client's trust. And now there is another very important reason: Google is notifying all sites that collect sensitive information to to adopt the HTTPS protocol.