February offers many opportunities to reach out to your clients. Show you love them on Valentine's Day. And if you'd like to extend the love, why not participate in Random Acts of Kindness Week? That would be a good theme to recognize and show appreciation to your current and prospective clients. The month also features many celebrations - check out our list of events.
We're posting the 20 most popular posts on our Consumer Blog for 2017. They reflect the issues that generated the most interest over the last year - although notably, only 7 posts were actually written and posted in the past year. About two-thirds of the posts that proved popular this year came from the archives - as far back as 2003, which demonstrates the power of a blog. Back blog posts have value, continue to turn up in searches and to bring new visitors to site.
We're right in the middle of holiday season: Thanksgiving has just passed and Christmas, Hanukah and Kwanza loom on the horizon, followed quickly by the New Year. December is the ideal time to reach out to clients to spread some holiday cheer. It;s also a good time to offer tips on seasonal liability and consumer protection, both for families and businesses. You might also suggest some New Year's financial resolutions. We’ve compiled links to special events to use in your social media campaigns – some offer a good opportunity to create a dialogue about coverage.
Last week, we blogged about the importance of respecting copyright on any images or photos that you use in blog posts or on your site to avoid the potential for expensive claims. In this post, we talk about some of the ways we've found to source images safely.
November is a great time to reach out to your insurance clients before the holiday year-end crunch gets too busy. The highlight holiday of the month, Thanksgiving, is generally a family time – and a good time to thank your customers and find ways to let them know that they are appreciated. Don't forget to reach out to your neighboring businesses - build up to Small Business Saturday at the end of the month by encouraging and supporting local business.