As spring takes root, many events kick off the season, from Marathon Monday to Easter and Passover. It's also a month that's got a big focus on money: Financial Literacy Month and Tax Day. There are also several safety-related national awareness campaigns: window safety, work zone awareness, public health, distracted driving and youth sports safety - great opportunities for tip sheets on your blog or messages on social media. And don't forget about seasonal maintenance communications, too, for reminders about home, property and vehicle maintenance.
March Madness is upon us. From the NCAA and Mardi Gras early in the month to World Poetry Day and National Puppy Day later in the month, there's something for everyone to celebrate. This affords many opportunities to interact with your customers and community online. With Daylight Savings and the First Day of Spring, it's time to shake of the winter blahs and start prepping for mud & bud season. We've got dates and links to jump start your social media campaigns.
You open Google search results and see a scathing review about your company. Oh no! It can happen to any business. Maybe it's a fair complaint or maybe it's not - it doesn't matter because that review will be associated with your agency's search results going forward. How you do or don't respond to that complaint will speak volumes about your agency. We offer a quick list of "Dos and Don'ts" for replying to a bad review.
In February, Valentine's Day always gets all the attention but there are many opportunities for you to reach out to your customers and community to show some love. One of our favorites is Random Acts of Kindness, celebrated over the course of a week. One super great random act of kindness would be to sign up to be an organ donor on Valentine's Day, a great acknowledgement of American Hearth Month.
Thanksgiving has passed and Christmas, Hanukkah and Kwanzaa will be here soon, followed quickly by the New Year. Spread some holiday cheer and offer tips on seasonal liability and consumer protection, both for families and businesses. Keep an eye on the weather for tips navigating seasonal hazards. Suggest some New Year's financial resolutions. Here are some links highlighting special events for use in your social media campaigns – it’s a good opportunity to create a dialogue about coverage!