New England Insurance Agent Blog

Bolster your agency's digital presence with these free tools

There are many free or low cost web tools to help you develop a robust digital marketing presence, both for your website, your emails and your social media accounts ... from tools that help you to polish your writing and design compelling posts to tools that will allow you to monitor and measure the impact of your efforts. We're posting a great infographic by Crello that lists 100 free tools, breaking them into various categories based on tasks and goals.

Social Media Infographic: Image & video sizing

Did you ever wonder how to optimize the look of your agency's social media channels? All too often, many of us use one image across all accounts, but this is a case where precision matters quite a bit to the quality of your organization's brand. It's important that your logo and any images that you use are crisp and sized to fit the available media's size specifications. But with so many social channels, who can keep track? Good news: the people at Spredfast keep track, and they share the info in a handy 2017 infographic.

Tools of the trade: Social media marketing communications

There's no shortage of online advice about how to do social media right, but there are some resources that we think stand head and shoulders above others. One that we highly recommend is ragan.com, the home of Ragan Communications, which has been a leading publisher of corporate communications, public relations, and newsletters for more than three decades. Ragan has pretty much been the PR practitioner's bible. Over those 30 years, they've also expanded their focus to encompass the changing media landscape, offering great advice at ragan.com social media. What we like is that their advice is solidly rooted in and integrated with fundamental marketing communications and PR. Here are some reasons why they should earn a place on your "key tools" bookmark list.
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