How to become an insurance thought leader
Are you an insurance thought leader? An industry influencer? Wikipedia defines thought leadership as "an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded." Sounds intriguing? Here's the good news. If you are an insurance agency owner or principal, you're already partway there in the expertise area - but the next step is sharing your expertise in a targeted and disciplined fashion with a goal of building and extending your sphere of influence.
Today, in our news feed, we came upon a good article by Alison Green. Alison has established her influence in Human Resource with a popular HR bog called Ask a Manager. She says that thought leadership brings huge professional benefits and suggests these 5 tips on How to Become a Thought Leader in Your Field:
1. Find where other thought leaders and influential people in your field hang out
2. Create a solid online presence.
3. Reach out to the people you find most interesting.
4. Be extremely helpful to other people.
5. Don’t feel you have to know everything.
After reading this, we were inspired to find more advice from experts. We've gathered some "how-to" articles on thought leadership and offer the broad brush strokes of each, but each of these authors expands on their tips with more concrete suggestions, so click through to dig beyond the summaries. You'll see a few common themes!
Jayson DeMers is an online marketing and search engine expert. At Entrepreneur he talks about what it takes to be a thought leader:
"You can’t go to school to become a “thought leader,” nor can you complete a one-off program and earn some kind of certificate or formal recognition as such. Instead, you must implement a series of ongoing personal branding strategies, refine your skill sets and expand your professional connections consistently. On top of all that, you have to introduce new ideas on a near-constant basis, and make sure your name gets recognized by people both in and out of the industry."
He offers these 5 Steps to Becoming a Thought Leader in Your Industry
1. Establish a personal brand.
2. Work with mentors and influencers.
3. Network like your life depends on it.
4. Get published -- often.
5. Make bolder claims and drive newer things.
Neil Patel is a Seattle, Washington-based entrepreneur, angel investor, and analytics expert. He is best known for his work in digital marketing. He offers 9 Things True Thought Leaders Always Do
1. Stay current on social media.
2. Maintain a blog.
3. Voice their opinions.
4. Say quotable stuff.
5. Possess a track record.
6. Speak at events.
7. Have a personal branding strategy.
8. Have influential friends.
9. Think strategically.
Conclusion: Thought leaders are generous.
Geoffrey James is an author, journalist, and freelance writer. His works have been published in numerous household name publications and he's written several books. In Inc, he offers 9 Ways To Become a Thought Leader
1. Be experienced rather than qualified.
2. Be overconfident your ability to add value.
3. Think differently from everyone else.
4. Create a lot of content.
5. Appeal to both reason and emotion.
6. Constantly transcend boundaries.
7. Cultivate followers who "get" it.
8. Expect to be both loved and hated.
9. Grow beyond your own leadership.