Insurance Marketing: Social Media & Buying Decisions
Think social media is just is sort of a fun sideline to your marketing efforts? Think again. Studies show that 4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out this great infographic by by Invesp that talks about the social media impact on purchase decisions.
It's all about balance in your marketing mix. We'd never advocate abandonning all other efforts in favor of social media - your own website, word-of-moth referrals and community involvement are all very important too! But social media is here, it's happening and it should be part of your marketing mix.
Infographic by- Invesp
(Click for a larger version)