Marketing to Baby Boomers
A big demographic for most insurance agents is the baby boom generation. Whether you have insured them for years or are hoping to sell them retirement planning products, this generation is an important segment of our business and why wouldn't they be when they tend to be a generation with money to spend? We know this generation has evolved to shopping online, but a recent study on baby boomer online shopping habits conducted by Infosys show that they have not followed the path of the younger generations that have moved to making their purchases on a mobile device. If you want to target your online marketing efforts to the boomers, you had better make your appeal suitable to the good old desk top computer.