Social media images: Sizing cheatsheet and copyright advice
If you're using LinkedIn, Facebook, Twitter, Instagram or a variety of other social channels, you are probably familiar with one thing: The dimensions of the masthead, cover photos and other company page assets keep changing. It can be a chore to go site-to-site to figure out the changes. That's why we are big fans of social media sizing cheat sheets and here's one that we like: Social Media Image & Video Sizes 2018. It covers Facebook, LinkedIn, YouTube, Instagram, Twitter, Pinterest, GooglePlus and other networks.
Speaking of the various social media networks, it's a good idea to claim and brand your company by opening an account or a page on all the major social networks. Even iif you won't be updating frequently, make sure your contact information is accurate, that your logo is displayed, that you link back to your agency site and that you occasionally make a post. These are essentially free pages that point back to your site. They can help with your Google standings - and by claiming a page, you are preventing brand confusion if some other company with a similar name has a page or an account.
The second social media image issue is one that we've discussed several times: image copyright. Many otherwise savvy corporations are snared every year for copyright infringement and it can be costly - thousands of dollars plus legal fees. Hootesuite offers a good overview of the issues: Can I Use This Photo on Social Media? Understanding Image Copyright. Their article links to a scary cautionary tale: How using Google Images can cost you $8,000, the painful and costly experience of a web-based business.
Because images are traded and shared so prolifically on social media sites, it's easy to be lulled into thinking that grabbing images from Google search or Pinterest must be OK. It's not, and as a business, you are a more attractive target to a copyright attorney that a personal Facebook poster might be. Is using an image worth the effort? The Hootesuite article linked above says that, "... photos increase Retweets by 35 percent, and Facebook posts with photos get both more Likes and more comments."
For more help on coping with copyright and sourcing images, see our prior posts:
Avoid expensive copyright claims on your agency blog and website
Sourcing images and photos for your blog safely (part 2)