Social Media & Lead Generation
If you're active on several social media channels, you might be wondering about your return on investment. The marketing costs might be deceptive - while cash-wise, it's pretty inexpensive to promote your agency on social media channels, your time is money, too. You only have so much bandwidth and you need to focus on activities that yield the best results. That's why we like this post and infographic on using social media for lead generation ... it goes beyond the idea of just having a business presence on social channels and offers some guidelines on how to get to the next level: working with a sales goal in mind.