The Science of Persuasion
Are you sufficiently persuasive?
It's a vital attribute for leaders and it's the lifeblood for anyone in the sales field. But really, everyone needs to know how to be a good at persuasion. It's an important life skill in our day-to-day actions with colleagues, family members and friends.
This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Robert Cialdini’s book, Influence. The video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT, co-author of The Small Big.