Tips to Amplify Your Brand on LinkedIn
When the term "social media" gets bandied about, many people think of Facebook, Twitter, and blogs -- but all too often, they forget an important social business tool - LinkedIn. If you aren't yet using LinkedIn, you may be wondering, "Do I need another social media channel?" Yes, if you want to build your brand; yes, if you have any commercial business in your book at all; yes, if you interact with any other people in the insurance industry; yes if you want to follow industry-related trends with peers; yes, if you'd find another recruiting channel valuable. Here are some tips for doing things right: On the LinkedIn Blog, Davis Schneider offers a slideshow with 20 Tips to Amplify Your Brand on LinkedIn.