Looking for new hires for your agency this year? Why not get a jump start in February, the 4th Annual Insurance Careers month? We offer a variety of resources to help you make the most of the month, including a great video from the Insurance Information Institute on working in the insurance industry that would be great to share on your agency's social media.
The National Flood Insurance Program’s (NFIP) goal to double the amount of homes insured for flood by 2023 has been characterized as a "moonshot" goal that will require private flood insurance to supplement the coverage available from NFIP. The expansion of the private market recently got a boost when regulators issued new federal rules for private flood insurance, making private options more acceptable to lenders.
In February, Valentine's Day always gets all the attention but there are many opportunities for you to reach out to your customers and community to show some love. One of our favorites is Random Acts of Kindness, celebrated over the course of a week. One super great random act of kindness would be to sign up to be an organ donor on Valentine's Day, a great acknowledgement of American Hearth Month.
If you have Massachusetts clients who engage in short term rentals of their property, be aware that there are new regulations that will affect them. A new law aimed at rental property arrangements, such as Airbnb, will impose a 5.7% hotel room tax to short term rentals and require short-term rentals to be registered with the state. The law also allows for cities and towns to add local taxes above and beyond that. In addition, people who rent out their property must also obtain $1 million in liability insurance.
Is email marketing among your strategic resolutions for a new year of communicating with your clients and prospects? According to Salesforce, email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38. And according to 2018 marketing statistics, email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders.