It seems like the summer only just began, but with August, we are moving into back-to-school and back-to-business. Think about communicating to your insureds about back-to-school safety and insurance matters for kids departing to college. Here's a handy back-to-school checklist from the National Safety Council – good info to post on social media, or download it to send to your clients.
August is Black Business Month, a good time to promote, support and reach out to your black business insureds.
But the month isn't all about serious matters – the are plenty of fun seasonal activities, from barbecues to ball games. Early in the month we celebrate Farmer's Market week, so support local farms and remind your clients to buy fresh and buy local. National Lighthouse Day is a great excuse for a road trip! Plus, there are fun national events, too, like International Beer Day and Elvis Week.
It's hurricane season through November 30. Plus, the dog days of summer can still produce heat waves, strong summer storms and other weather emergencies. Talk to clients about lightning safety and flash flooding.
We close the month with Labor Day so we also offer some links for planning activates in advance. We offer a few links and suggestions for August social media communications to get you started.
Specific days and weeks
August 1-7 – National Clown Week
August 3 – International Beer Day
August 4-10 – National Farmers' Market Week
August 4-10 – International Assistance Dog Week
August 7 – National Lighthouse Day
August 9-17 – Elvis Week
August 10 – National S'Mores Day
August 16 – National Roller Coaster Day
August 17 – National Model Aviation Day
August 17 – National Honey Bee Day
August 19 – World Humanitarian Day
August 19 – National Aviation Day
August 21 – National Senior Citizens Day
August 18 – 24 – Connecticut 2016 Sales Tax Holiday
Labor Day is 9/2 so the weekend prior has many events. Here are a few: