August topics for your insurance agency social media

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August is the tail end of summer activities from barbecues to ball games. As we lead up to Labor Day for a final celebration, it's all about back-to-school and back-to-business. We offer an array of ideas for seasonal events and themes for communicating with your clients and prospects in social media and email. And don't forget that August is Black Business Month, a good time to promote, support and reach out to your black business insureds! 

It seems like the summer only just began, but with August, we are moving into back-to-school and back-to-business. Think about communicating to your insureds about back-to-school safety and insurance matters for kids departing to college. Here’s a handy back-to-school checklist from the National Safety Council – good info to post on social media, or download it to send to your clients.

August is Black Business Month, a good time to promote, support and reach out to your black business insureds.

But the month isn’t all about serious matters – the are plenty of fun seasonal activities, from barbecues to ball games. Early in the month we celebrate Farmer’s Market week, so support local farms and remind your clients to buy fresh and buy local. National Lighthouse Day is a great excuse for a road trip! Plus, there are fun national events, too, like International Beer Day and Elvis Week.
It’s hurricane season through November 30. Plus, the dog days of summer can still produce heat waves, strong summer storms and other weather emergencies. Talk to clients about lightning safety and flash flooding.

We close the month with Labor Day so we also offer some links for planning activates in advance. We offer a few links and suggestions for August social media communications to get you started.

Monthly observances

Children’s Eye Health Month

National Black Business Month

 National Immunization Awareness Month

Spinal Muscular Atrophy Awareness Month

National Breastfeeding Month

Specific days and weeks

August 1-7 – National Clown Week

August 3 – International Beer Day

August 4-10 – National Farmers’ Market Week

August 4-10 – International Assistance Dog Week

August 7 – National Lighthouse Day

August 9-17 – Elvis Week

August 10 – National S’Mores Day

August 16 – National Roller Coaster Day

August 17 – National Model Aviation Day

August 17 – National Honey Bee Day

August 19 – World Humanitarian Day

August 19 – National Aviation Day

August 21 – National Senior Citizens Day

August 18 – 24 – Connecticut 2016 Sales Tax Holiday

Labor Day is 9/2 so the weekend prior has many events. Here are a few:

Boston Labor Day Events

Country fairs, music and food festivals in New England

Miami Labor Day Weekend 2019

Summer events in Florida

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About Renaissance Alliance

Renaissance Alliance is the premier alliance for independent property casualty agencies. Founded by agents for agents in 1999, we are a pioneer in agency groupings, offering far more than expanded markets and profit share. Distinct from agency aggregators, we provide state of the art technology solutions, a full-time staff of more than 90 industry experts and a proprietary agency growth acceleration process that delivers superlative results.

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