Recently, we posted about why insurance agency blogging is an important social media strategy. In that blog post, we also offered a variety of ideas for content – suggestions for topics that might be useful and interesting to your customers. By the way, we also we regularly produce monthly social media themes – suggestions of events and observances that offer potential for client communications on your blogs and social media accounts – here’s a sample from this last month. For more content ideas, see a sampling of 20 popular posts from our Consumer Blog that have had staying power.
But insurance agency blogging is more than just coming up with an interesting blog topic or idea – it’s also about things like how frequently you post, what the length of your posts should be and how to ensure that you are posting content that will be picked up by the search engines. When approaching any new discipline, it can be useful to learn the best practices but it can be equally illustrative to learn common mistakes. In the spirit of the “what not to do” school of learning, we present an excellent and useful infographic by KeriLynn Engel on 7 Common Blogging Mistakes to Avoid. It covers several key topics, such as those we mentioned about frequency and length, and more. Infographics are cool way to illustrate topics but if we have one complaint, it’s that sometimes they are a little thin or simplistic on content – not so with this one, it has good concrete tips. You can click for the source if you’d like to enlarge, or to read a plain text version of the art.
But perhaps the biggest mistake we’ve seen many bloggers make is getting overly bogged down in rules and paralyzed in the planning process. Just dive in. Like all disciplines, you’ll improve with practice. Learn from others but focus on talking to your customers and your own style will evolve. We like this point that KeriLynn makes:
The truth is, there is no one-size-fits-all, foolproof path that anyone and everyone can follow to create a successful blog.
Every blog, and every blogger, is different. You’ll find that different strategies work for different niches and audiences. And you have your own unique skills, talents, and strengths that are different from any other blogger out there, which will affect your unique path to success.