Life goes on! Many states are starting to ease coronavirus shutdowns and lift stay-at-home orders, although we’re likely to be keeping social-distancing practices for the foreseeable future. But take heart – spring is in the air and Memorial Day at the end of May ushers in the summer season. Between now and then, there are many May observances that offer opportunities to reach out to your customers via email and social media.
First and foremost, it’s a month to celebrate the heroes among us, starting with your Mom! Mother’s Day falls on the 10th of the month – even if you can’t share the event in person, plan a virtual event. And this month, there are also designated days or weeks to pay tribute to the heroes among us who have particularly distinguished themselves in our time of crisis: Nurses, police, EMTs, and teachers. It would be great to pay particular tribute to each in your social media and in your community.
A few events that traditionally happen this month like the Kentucky Derby and the Indianapolis 500 have been postponed until later in the year, but there are still many virtual events happening and a lot to talk about. For a commercial client focus, think electrical safety, occupational safety, and building safety. For personal customers, think motorcycles, boating and water safety, tire safety, and hurricane prep. And as the weather warms (it has to at some point, right?) people will spend more time outdoors, a perfect time for National Bike Month and Senior Health & Fitness Month.
Here’s a list of May events to use in mailers and social media – with links to give you a jump start!
May social media – month-long observances
- National Bike Month
- National Physical Fitness and Sports Month
- National Building Safety Month
- Motorcycle Safety Awareness Month
- National Water Safety Month
- National Stroke Awareness Month
- Melanoma/Skin Cancer Detection and Prevention Month
- Mental Health Month
- National Electrical Safety Month
- National Asthma and Allergy Awareness Month
- Arthritis Awareness Month
- ALS Awareness Month
May social media themes – Weekly Events
May 3-9 – Hurricane Preparedness Week
May 3-9 – National Pet Week
May 10-16 – National Women’s Health Week
May 10-16 – National Police Week
May 16-22 – National Safe Boating Week
May 17-23 – National Emergency Medical Services Week
May 18-24 – National Tire Safety Week
May social media – Special Days & Events
May 5 – Cinco de Mayo
May 5 – National Teachers Day
May 10 – Mothers’ Day
May 12 – International Nurses Day
May 18 – International Museum Day
May 25 – Memorial Day
May 27 – Senior Health & Fitness Day