Social Media resources for news, tools, tutorials

When you want to learn more about harnessing social media for your business, where do you turn for news, updates, how-to articles and tutorials? There’s no shortage of info, but how to separate the wheat from the chaff? We’ve gathered some of our favorite, reputable sources that we’ve turned to over the years. Add them to your bookmarks! Whether you’re just a beginner starting out or a daily social media communicator, you’ll find tools, ideas and tutorials to suit your purpose. If you aren’t the keeper of social media accounts in your agency, be sure to pass this post to the person who is!

The Social Media Examiner describes itself this way: “Our mission is to help you navigate the constantly changing social media jungle.” The home page is a blog format with frequent posts about how to manage various aspects of the social media channels – such as How to Use LinkedIn Lead Gen Form Ads and How to Create a Live Show on YouTube. Don’t miss the excellent and detailed getting started guides on the major social platforms.

The Hootsuite Blog posts practical tips and how to posts about various social platforms. A few recent posts include
How to Write Good Instagram Captions: Tips, Ideas, and Tools and Twitter Marketing, the Complete Guide for Business.

Sprout Social Blog -offers a frequently updated stream of guides and updates that run from tutorials on specific social platforms like Instagram and Facebook to using social media in branding and marketing. Learn how hashtags work on Facebook or the Complete Guide to Chatbots. They have many other free tools from thought pieces to webinars, plus a free tool called Landscape that lets you upload images and optimally resize them for various social platforms.

Hubspot’s blog is an excellent marketing resource, one we turn to often. It offers a great suite of free, high-quality marketing tools, many of them focusing on social media. Put their blog on your regular reading list and check out their free marketing resources and website tools.

Search Engine Land and its sister publications, MarTech Today and Marketing Land cover all aspects of digital marketing, advertising technology and the martech landscape. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.

The Moz blog is dedicated to Search Engine Optimization or SEO. Like Search Engine Land  (above), Moz is a pioneer in SEO, offering software, education, and community. They offer a handy primer, The Beginner’s Guide to SEO, that covers core concepts. For those who want to dig deeper, they offer an excellent Learning Center,  and some free SEO tools.

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