Step-by-Step Guide to the Perfect LinkedIn Profile

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One of the fundamental social media building blocks that you and your agency should be using is LinkedIn. It's an important tool for amplifying your agency's brand, for networking and, increasingly, for hiring. Plus, all that talk about SEO, or search engine optimization? Your LinkedIn profile is a key component and should be a cornerstone in your social media effort. Plus, basic participation is free so there's really not reason not to take advantage of this tool There are two parts to ...

One of the fundamental social media building blocks that you and your agency should be using is LinkedIn. It’s an important tool for amplifying your agency’s brand, for networking and, increasingly, for hiring. Plus, all that talk about SEO, or search engine optimization? Your LinkedIn profile is a key component and should be a cornerstone in your social media effort. Plus, basic participation is free so there’s really not reason not to take advantage of this tool

There are two parts to having a LinkedIn presence: First, your individual profile — and profiles of your agency producers. Second, establishing your company page. Today, we’ll offer tips on optimizing your profile page and we will revisit company pages and other aspects of LinkedIn in a future post.

The best advice we’ve seen to date on maximizing your LinkedIn profile is this one-stop Infographic created by Melonie Dodaro at TopDog Social Media. It graphically depicts 21 steps to optimize your profile. Don’t be discouraged if some steps seem ambitious at first – such as having at least 500 connections and joining 50 groups. Use it as a best-practice guide to make incremental and consistent improvements to your profile over time.

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About Renaissance Alliance

Renaissance Alliance is the premier alliance for independent property casualty agencies. Founded by agents for agents in 1999, we are a pioneer in agency groupings, offering far more than expanded markets and profit share. Distinct from agency aggregators, we provide state of the art technology solutions, a full-time staff of more than 90 industry experts and a proprietary agency growth acceleration process that delivers superlative results.

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