Twitter is a great source for breaking news and links to smart thinking from industry leaders. We advocate that all agency principals and producers have accounts, but not just as a channel to post agency news and communicate with potential customers and prospects. It’s also a great way to consume news from your industry and your community. If you cultivate and follow a diverse range of interesting accounts and news sources, you can start your day off with a great news feed – it’s the new morning paper! Here are a few items that we found on Twitter this week that piqued our interest.
Beyond the basics: Risk management
Travelers posted an excellent article from Risk and Insurance: Putting Your Organizational Values Where Your Risks Are. It talks about some of the intangibles that aren’t factored into risk management, like the toll on reputational risk that an adverse event can take. Elizabeth Carmichael talks about how risk managers should be leaders in guiding their clients/employers in setting priorities, which should be aligned with the values of the organization. She’s addressing risk managers, but her commentary is as relevant to insurance agents when helping commercial insureds in setting priorities.
The changing agency workforce
Vertafore’s Guy Weismantel asks if you are prepared for the loss of 1/4 of your employees? He notes that by 2018, one quarter of the current insurance industry workforce will retire. To replace them, the temptation may be to hire industry vets with a wealth of experience, but he makes the case for why balancing your hires with a cross-section of different generations, including a large segment of young Millennials, is important. .
Back to the Basics: E-mail Marketing checklist
In Independent Agent, Nate Kristy offers a great checklist of 11 Things to Check Before Hitting ‘Send’ when you are email marketing. Email is still among the most effective ways to reach prospects and clients, but it’s pretty important to adhere to essential best practices.