Is email marketing among your strategic resolutions for a new year of communicating with your clients and prospects? According to Salesforce, email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38. And according to 2018 marketing statistics, email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders.

In a Forbes feature, marketing and direct mail experts offer 12 Attention-Grabbing Strategies To Improve Your Email Engagement. These are concrete, actionable recommendations such as sending your email twice but with different headlines, keeping mails personal and human in tone, and delivering useful, relevant content. And to improve your performance, it’s important to measure what the results so that you learn what does and doesn’t produce results. Campaign Monitor offers a simple list of 10 metrics every email marketer should track.

Also from Campaign Monitor, an infographic on 10 email marketing “Dos and Don’ts”

Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor