Little white lies that stand in the way of your agency growth

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Agents are, by and large, incredibly honest people. We need to be – our very livelihoods depend on our reputations and the values we share with our customers. However, we’re human (I know, shucks.) Just like every other human on the planet, we tell ourselves little white lies to make scary, daunting, and overwhelming situations feel better. But we’re not doing ourselves any favors. Learn about some of the biggest lies we tell ourselves – and how we can move past them.

As part of the social contract, most people tell little white lies to be polite and to avoid conflict. But James E. Faust noted that, “When we tell white lies, we become progressively color-blind.” Nowhere is that more likely than in the white lies we tell ourselves to rationalize our way through our day. The white lies we tell ourselves are significant because they often allow us to avoid hard or uncomfortable truths. And that can blind us to opportunities.

If you happened to catch the recent “Salute to Agents” issue of The Standard, you may have noted that it featured an article by our Vice President of Public Relations and Development Heather Cochrane Russo on the Top Five Lies Agents Tell Themselves. Heather begins the article saying that:

“Agents are, by and large, incredibly honest people. We need to be – our very livelihoods depend on our reputations and the values we share with our customers. However, we’re human (I know, shucks.) Just like every other human on the planet, we tell ourselves little white lies to make scary, daunting, and overwhelming situations feel better. But we’re not doing ourselves any favors.”

She then presents and discusses a list of five of the most common and “biggest lies we tell ourselves” – and ones that stand in the way of growth and prosperity. She offers thoughts on how to move past them. Check it out:

Top Five Lies Agents Tell Themselves

Courtesy of The Standard, March 22, 2019

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About Renaissance Alliance

Renaissance Alliance is the premier alliance for independent property casualty agencies. Founded by agents for agents in 1999, we are a pioneer in agency groupings, offering far more than expanded markets and profit share. Distinct from agency aggregators, we provide state of the art technology solutions, a full-time staff of more than 90 industry experts and a proprietary agency growth acceleration process that delivers superlative results.

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