On the surface, established insurance agencies seem to have everything they need to position them for long-term success: a sizable book of business, a solid financial base, experienced staff, and a savvy principal’s vision for how that agency should expand over time.
Yet as longtime agencies grow larger, they require more time and energy to maintain their momentum. The more successful your agency becomes, the more crucial it is to keep a solid handle on every account; high retention rates are vital to continued revenue growth.
Streamlining your agency’s workflows becomes essential to keep your operations running smoothly. Simultaneously managing and maximizing the business of an established agency can best be achieved by employing the right technology tools.
For even the most established agencies, a significant roadblock to adopting new agency technology is cost. Longtime agencies could be leveraging certain solutions they view as essential to their operations, but forgo others.
While agency software solutions are designed to help with a variety of processes, they primarily focus on three areas:
- Business intelligence – agency-reporting dashboards that enable you to track upcoming renewals, discover opportunities for account-rounding and win-backs, and identify your agency’s top producers by dollar amounts of premium, among other features;
- Commercial Lines rating – through which agencies can leverage a comparative rater and submission platform that allow you to secure quotes from multiple carriers quickly and efficiently; and
- Marketing automation – with which agencies can deliver personalized messages and customized e-mail marketing campaigns and newsletters that improve both client engagement and your overall retention.
If you’re an established agency paying for technology solutions for each of these daily tasks, that’s no small expenditure.
However, if you were to align with an agency network that provides its own proprietary set of technology tools, you could both reduce your tech spend and be able to leverage powerful new software solutions that can:
- Provide you a complete overview of your personal lines and commercial lines policies in a single, intuitive dashboard
- Identify mono-line clients and reveal new sources of revenue from existing customers
- Assist in quickly finding the best market for a wide variety of risks
- Help you create marketing campaigns that drive more business
Certain networks will even provide you discounts of up to $10K on acquiring a new agency management system.
In many cases, the savings achieved on a new AMS, alone, makes membership with an agency network a highly attractive option – and one that can make perfect financial sense for your business.
Discover how Renaissance can save you money on the technology tools that power your business – and leverage additional resources designed to drive revenue, accelerate your processes, and improve your agency’s efficiency.