Churn rates are climbing, with more than 37% of customers switching insurers in the last two years, according to an IBM Surveys. Surveys also point to low trust – 56% of respondents “do not trust their insurer.” At the recent Insurance Marketing and Communications Association (IMCA) Annual Conference in Nashville, Lynn Kesterson-Townes, worldwide commerce marketing leader for IBM, talked about what insurance customers want – with special emphasis on millennials.
About Merchants Insurance Group
Since 1918, Merchants Insurance Group has been providing property and casualty insurance throughout the Northeast and North Central United States. With our regional office located in Bedford, NH we are able to work closely with agents to provide expertise and service to address policyholder needs. Please visit us at www.merchantsgroup.com