As principal, you’re aware that there are multiple insurance agency software solutions designed to help make your business more efficient and empower your staff to better serve your clients.
With so many options to consider, self-reflection is necessary to determine which of your agency’s processes you would like to improve.
What are your operational goals? Do you seek a comprehensive way to monitor production, retention, premium growth, and carrier performance across your book? Would you like to automate tasks such as sending marketing e-mails and monitoring renewals?
The reality is, for every one of your agency’s needs, there’s an insurance agency software tool built specifically for the job.
The most successful agents who leverage insurance software solutions clearly define their needs, do their due diligence in selecting the right tools, and mindfully implement those tools with the agency staff’s full buy-in.
Here are our best tips for a seamless transition to newer, more efficient agency software – a journey that begins with a more thorough understanding of the types of tools available to you and how they can aid your business.
What is Insurance Agency Software?
Software for insurance agents helps agencies or brokerages manage their day-to-day operations online.
From an administrative point of view, various types of software can help an insurance agency’s staff access client data; manage leads, prospects, products, and quotes; and track policy and claims information.
On the customer side, insurance management software enables your customers to log in and fill out forms, check their policy information, make online payments, and perform other actions on your agency’s website.
Possessing functionality for both business process management (BPM) and customer relationship management (CRM), insurance software serves as the means to facilitate all of an agency’s primary business processes.
Benefits of Insurance Agent Software
With the right insurance tools in place, manual processes can be left behind and your business can gain new benefits and efficiencies. These include:
- More efficient operations. Valuable hours can be saved by having all of your customer information in a single database and enabling your staff to automate tedious processes like billing and reporting.
- Better customer service. Customers want the flexibility to pay online and perform self-service tasks, and they expect your agency to stay on top of renewals. The proper software helps you do those things and so much more.
- Improved communications. Automatic notifications, communication tracking, and other features can ensure nothing gets lost in translation when dealing with clients or your carrier partners.
- Up-to-date regulatory compliance. Some software tools can help you stay in step with evolving state and national regulations for your customers that could have turned into expensive oversights if you’d missed them.
- Enhanced data security. Encryption and user-authentication features help keep your clients’ sensitive customer or carrier information safe.
When seeking to adopt new software solutions, it’s critical to know whether the new software you want to utilize is compatible with your agency management system.
What are Insurance Agency Management Systems?
Simply stated, insurance agency management systems (AMS) provide solutions to help insurance agencies manage their day-to-day business.
Insurance software platforms perform several primary functions. At a minimum, they:
- Store information on all the agency’s clients, including policy documents and statements
- Deliver reporting tools for monitoring sales performance and tracking an account’s status
- Provide features for streamlining or automating agency workflows
Combining the capabilities of customer relationship management software and marketing automation software, an agency management system assists in managing relationships with clients, customers, and prospects. They also deliver automated solutions to streamline agency back-office tasks such as bookkeeping, generating quotes, commission processing, and sending e-mail marketing campaigns, to name a few.
An agency’s embrace of AMS depends entirely on its needs. If an agency just wants to use it for bookkeeping and policy management, an out-of-the-box, basic system will often fit the bill. If the agency wishes to automate various tasks such as real-time quoting, processing payments, or targeting prospects with e-mail marketing campaigns, then a more extensive setup, integration process, and a training plan will be required.
5 Tips for Integrating New Software Into Your Insurance Agency
Agents often resist changes in agency technology because they are afraid of experiencing major glitches while transitioning to new tools. However, it doesn’t have to be that way. Here are five tips to help you get set up smoothly:
Don’t overhaul everything all at once. Make changes slowly across departments, with iterative adoption. Understand that the process of implementing new agency technology can have its share of challenges, especially when you’re adopting a new process.
- Ensure your employees understand what changes are being made to your software toolkit, why they’re happening, and how you’re going to be supporting them during the adoption process. You’ll need your staff’s unified commitment to making the new tools work, so ensure that the benefits of the new technology tools are clearly articulated for all involved.
- Put customer service first and train your staff. Include your people in the process of learning the operational ins and outs of how the new solution works.
- Provide the necessary resources needed to make the transition. Budget considerations are always a factor for independent agents, but understand that implementing one solution may require you to upgrade existing software in order for the new tools to work.
- Appoint a key person to supervise and coordinate the changes. This could be yourself, a trusted advisor, or an expert from an agency network like Renaissance that specializes in agency technology to guide you through the transition.
Indeed, those independent agencies that are members of a tech-enabled agency aggregator would have a distinct advantage when it comes to integrating new technology solutions.
Implementing new technology tools at your agency is a far simpler, less complicated process when you partner with a network experienced in assembling a cost-efficient, fully integrated tech stack that sets your agency apart from the competition.
Renaissance offers best-in-class tools, from powerful dashboards to marketing platforms and AI-powered innovations — in addition to the support, training, and vendor discounts agencies need to thrive. Talk to our team today about how our technology experts can help you accelerate your business.
